About this programme
A practical course for Kin52 marketing and communications teams. You will use Claude for campaign planning and briefs, on-brand content creation with Projects that hold brand guidelines, market and competitor research, SEO and multichannel adaptation, and performance analysis and reporting, while protecting brand integrity, confidentiality and factual accuracy.
Syllabus
- 1
Campaign Planning and Briefs
Turn a business goal into a clear campaign brief, audience insight and plan that stakeholders can approve.
- Writing a campaign brief with Claude10 min
- Audience insight, messaging and campaign calendars9 min
- 2
Content Creation with Brand Voice
Use Projects that hold brand guidelines to produce consistent, on-brand content, and review it properly.
- Setting up a brand voice Project11 min
- Drafting, editing and reviewing content10 min
- 3
Market and Competitor Research
Gather, synthesise and verify market and competitor insight using Research, file analysis and your own sources.
- Market research with Claude10 min
- Competitor analysis and positioning9 min
- 4
SEO and Multichannel Adaptation
Plan search-friendly content and adapt one core message to every channel without losing accuracy or voice.
- SEO planning and optimisation10 min
- Adapting one message across channels and languages9 min
- 5
Performance Analysis and Reporting
Analyse campaign data, find insights and write clear reports, verifying every number before it reaches leadership.
- Analysing campaign data with Claude10 min
- Writing performance reports that drive decisions8 min
Final examination and certificate
15 questions, 25 minutes, pass mark 80%. Passing issues an official Kin52 Holding SAL certificate with a QR verification code.